How to Make Your Social Media Post Stand Out on Facebook, Twitter and LinkedIn
More than a quarter of the world’s population is now using social media. That is why social media is emerging as a marketplace where people love to share their thoughts, information, and promote their products and businesses. According to the latest statics, there are some interesting data which you might don’t know
- About a half of the world’s population which is around 3.7 billion, use internet.
- In these 3.7 billion people, 74% are active on social media so 2.7 billion people in the world use social media actively.
- Facebook has over 2.07 billion monthly active users for Quarter 3, 2017. This represents a 16% increase in the active Facebook user base year on year.
- On an average, 1.37 billion people log on to Facebook daily.
- Likewise, Instagram has 800 million monthly active users, What App has 500 million, and Twitter has 330 million.
These figures are mind-boggling!!!! These huge and rapidly growing social media users are regularly active and consistent in their visits which make them a promising audience for your marketing efforts. This is why social media has become a great platform to reach out your potential customers but the thing is there is more and more competition. And the competition is increasing day by day because the social networks are continuously growing. It is not a cakewalk to stand out among millions of messages and posts on Facebook, Twitter, and Instagram. There is lots of noise on social media platforms and it is quite difficult to find out the way to be heard above all these noises. Everybody wants how great it would be if their social media posts could get the attention as much as the fireworks get in the sky.
Today in this article I am going to tell you How to Make Your Social Media Post Stand Out. So here is the way
1. Add Images
Whenever you post something on social media include an image. A picture related to your post is worth than thousands of words. This implies to both social media posts and profile.
- According to Facebook, a post with an image is 93% more engaging than a post without a photo. Images are not just powerful on Facebook they are equally powerful on other social media platforms.
- According to LinkedIn data, LinkedIn profile with a photo is 21 times more likely to view and 9 times more likely to receive a connection request.
It is proven that eyes are much easier drawn to an image than just words. There are lots of apps available on the internet where you can edit, resize, rotate, sharpen and enhance your image. If you do not have your own images than you can get copy write free images from some amazing websites like pixabay.com, unsplash.com, and pexels.com. Search by your keywords and you will get a great selection of images on these websites.
Though Twitter is about short and sharp messages an image can help you to stand out from the crowd on Twitter also.
- Tweets with images receive 150% more retweets than those without. You can even upload multiple images for your social media posts.
There are many free apps like InstaCollage and CollageFactory which allow you to create a beautiful collage for your social media posts. These are the great storytelling tools which are very effective.
2. Include videos
Videos are incredibly powerful for your social media posts. Facebook, Twitter, and Instagram have the ‘live’ option where you can create videos in just few moments and share it with your audience. The tool is very user-friendly and functional, so in just a few seconds you can share what is happening in your world. Videos are the biggest social media trend of 2017 and proven as one of the best ways to make your post noticeable on social media. Videos are getting more and more popular every year because people are getting bored with just reading text all the time.
According to the Buffer Social states by 2020 more than 80% of all consumer internet traffic will be online videos. So start now to make sure that your posts and brand get noticed by using videos and high-quality visuals.
3. Keep it Simple and Short
Nowadays everyone is busy and there is a lot of information available on the internet and social media. Our attention span is becoming limited and nobody wants to read the long and uninteresting posts. If your social media posts are short, sharp, and snappy they can get more attention. Write attractive and engaging post which can catch the attention of your audience.
If you want to share a long piece of information, you can create links in your post so that the audience who wants detailed information can open the links and who do not want can read a short form of your post.
4. Be Social
How do you feel when you didn’t get the reply on social media? Annoyed, right. It is very important to be social on social media platforms. It is very important to reply each and every comment which you get on your post. Make sure you respond to tweet, comment or interaction in a meaningful way. Do not just respond for the sake of responding, craft tailored made reply for every query which will definitely leave a great impact. When you respond to your audiences, it becomes a two-way communication and your audience feel more attached to you. When you respond, your current and potential audience become engaged, which will improve your numbers in long run and you will stand out from the crowd.
5. Analyse the data
People across the world have different-different likings. Everyone does not like the same type of stuff. So it becomes very important to post a variety of posts on social media. When your posts will be on different niche you will be able to analyse the numbers. It will help you to know that which types of posts are working for you. When you get the insight, adjust the strategy accordingly so that you can give your audience more what they like. The more you give your audience what they like the more they will become engaged with your posts. The data provided by the analytics tools from social media platforms will help you to know what works and what doesn’t. Use these tools to take the advantage of technology.
So these are some strategies will surely help you to make your posts stand out on social media. But there are some specific ways to make your post stand out in the crowd on each social media. Now I am going to discuss the specific strategy according to the specific social media platform so that you can take the competitive advantage of your favourite social media. These are some simple tricks and practices which will help you to create unique and stand out posts on Facebook, Twitter, and LinkedIn
3 tips to make your posts stand out on Twitter:
Around 500 million tweets are sent every day so there is a huge competition. It is a challenge that your tweet will get noticed. So here are some ways to make your tweets stand out
1. Use charts, symbols, and emoticons
When you use symbols, charts or emoticons in your tweets, it makes your tweets shorter, easier to understand and attractive. There are more than 109,000 symbols available which you can use to make your tweet more attractive. The Wall Street Journal also uses bar charts in their tweets to make them easily understandable.
2. Keep your Tweet short
Ideal length of a tweet should be between 71-100 characters. It is quite challenging to keep your tweet under 100 characters but it forces you to be concise. Tweets move very quickly so being clear and concise is the key to stand out on Twitter. You often get just a few seconds to catch the attention of your audience. According to Buddy Media, Tweets with 100 characters get 17% higher engagement rates than longer tweets.
3. Add Images
According to Buffer’s research Tweets with related images outperform in terms of click, shares, and retweets than tweets without photos. Tweets with images receive 150% more retweets, 89% more favourites and 18% more clicks. According to the HubSpot research Tweets with images result in 55% increase in leads.
3 tips to make your posts stand out on Facebook:
There is lots of content available on Facebook. No one has the time to check all of their friend’s posts, pictures, updates, videos, shares, likes, etc. It takes lots of time and you might miss the stuff which you are really interested in. Facebook has the solution to this problem which is known as algorithm or EdgeRank. Facebook algorithm looks at your recent activities and determines what stuff is more relevant to you right now. You can use this knowledge to create a content strategy which can help you to stand out on the Facebook. When you post something entertaining and people like, comment and share it, they are telling Facebook that they like your content. So they are more likely to see your next post. You can use this knowledge to plan a long-term social media strategy. Here are some tactics to make your Facebook post standout
1. Include engaging visuals in your post
Facebook is a huge visual platform. Visual content drives the engagement. If your post has relevant images, videos or links, it will surely catch the attention of your potential audiences.
2. Size the images correctly
Facebook automatically resize the images which do not match with specifications, size and aspect ratio. The aspect ratio is super important for the images. According to aspect ratio, the width of the image need to be 1.91 times of the height, it means the image scales perfectly on both mobile and desktop News Feed. With the help of correct aspect ratio, your image will look great whenever and wherever the users will see them.
3. Highlight the most shareable elements of your content
Facebook offers tons of formatting flexibility so that you can create an attractive and engaging post. Most of the fields available on Facebook are totally customizable. You can use this flexibility to highlight the most shareable elements of your post.
3 tips to make your posts stand out on LinkedIn
LinkedIn has around 500 million active users and most of them are business professionals. LinkedIn is not the network of family and friends; it is the network of professionals who can have a real impact on your business. According to the statics
- 79% of B2B marketers view LinkedIn as an effective source for generating leads
- 92% of B2B marketers think Linked is over all other social media platforms
- 94% B2B marketers use LinkedIn to distribute their content
So LinkedIn is an excellent platform to promote your business with engaging posts. If your posts stand out on LinkedIn, you can take an added advantage by promoting your business
1. Post frequently
According to the LinkedIn research, the users who share content or articles with their LinkedIn network at least once a week are 10 times more likely to be contacted by the recruiters for new opportunities than the users who do not share.
2. Share photos and links in your posts
The content which includes links drives 200% more engagement on LinkedIn. Images result in 98% higher comment rate and when you include YouTube videos in your post it drives 75% higher share rate on LinkedIn. LinkedIn works well with most of the photos but you should be careful when posting long visuals like infographics.
3. Timing does matter
The time when you post on LinkedIn is also very critical to make your post stand out. According to the research articles are most read between 1 to 2 PM, 4 to 5 PM and 7 to 8 PM. You can post your content at the most opportune time so that your post can be read by more users.
According to the research, 42% of marketers believe Facebook and other social media platform are critical for business development. There is a huge opportunity to amplify your message on social media. Though these social media platforms are crowded marketplaces and there is lots of competition but you cannot sit quietly in this digital era. The key is to use social media platforms correctly and make your efforts stand out from the crowd.