7 Ways to Market Small Businesses on Facebook
If you own a small business and are looking for ways to reach millions of prospects in a short amount of time, Social Media is the way to go. When you look at the list of social media sites that are best for attracting new users, Facebook still stands as the best option; the platform that gives tons of freedom to do so.
A lot of times, business owners do not see enough returns from their social media pages. Thinking it a waste of time, they give up easily. But the greatest hurdle for a small business is gaining recognition, so patience is the key!
But that doesn’t mean you can’t speed up the process with some tips and tricks. Here we share the best Facebook marketing ideas for small businesses that’ll help you to increase your reach in no time!
Get a Killer Cover photo
Start off your efforts with a unique and engaging cover photo that relates to your niche. It should be bright and expressive! Keep in mind that it doesn’t matter whether your business is small or big, uniqueness is always attractive. When a user visits your page on Facebook, your homepage is your first impression, make sure it’s fantastic!
Be The Friendly Brand
When you are posting new stuff on your page, share a few posts of your fans as well. This shows that you are actually interested in what your fans or followers are doing! This will get them excited and they’ll be more inclined towards sharing your posts in future and spreading the word. Don’t forget to ensure the compatibility of these shared posts with your niche.
Let the Videos and Pictures Speak For You
Did you know that pictures and videos get far more user attention than written content? It’s time to take advantage of how a user views and interacts with Facebook. Post pictures and videos frequently to engage your users even more!
A Live Session Never Hurts
Speaking of video content, a live video will always help you in getting more users. Explain about your business, show behind the scenes work or promote a new product using live video stream options and end with a ‘call to action’ dialogue.
Respond as often as you can
If you want to create an immersive experience for the readers, make sure that you are taking the first step. Whenever a user comments on a post or appreciates you, make an effort to respond and keep them engaged.
Host Giveaways and Events
Even though you are running a small business that doesn’t mean you can’t gift your users something once in a while. This method is even used by large MNCs to get the most amount of following in the least amount of time.
Building up a business takes a lot of effort and time. Don’t give up halfway because things aren’t working out so early. Patience and continuous efforts are of supreme importance here. In time, these efforts will pay off and your followers will grow like wildfire!