50 strategies by experts to increase your Social Media followers in 2018

The most critical and most often asked question about Social Media is ‘How to Increase my Social Media followers’? It’s a question everybody wants the answer to.
While you can find numerous tips and strategies out there, most don’t seem to work when actually applied. A lot of articles also supply you with out-dated information. Social Media is constantly changing and evolving, as evident from the new Twitter Automation guidelines, or the Facebook Data Privacy Changes which of course spill over to Instagram too. So in 2018, you need information that applies to the current state of Social Media.
We wanted a clear picture of what works for the Social Media in 2018, so we decided to get some experts to guide us on this topic.
We sent out the question – ‘What is the best strategy to increase your Social Media followers in 2018’ to a host of reputed Social Media bloggers, who are experts in their fields and have built their media presence from the scratch.
And here’s what 50 Social Media experts had to say:

Mike AlltonMike Allton

Mike Allton leads The Social Media Hat blog. He is a leading Blogging and Social Media Consultant. Mike has developed a reputation for being an excellent teacher and particularly enjoys showing businesses how Content Marketing, the combination of blog content, social media and SEO, can lead to increased website traffic, generation of more leads, and conversion of more sales.

“Instead of focusing on growing followers, change your philosophy to instead focus on helping your existing audience as much as you can. If you work toward providing them with much-needed information and engaging content, they will appreciate it and become ambassadors for your brand without having to be asked.

The quickest way to do that is to use Live Video. Through Live Video, you can easily share your thoughts and valuable information, while at the same time conveying your personality, style, and voice. Seeing you on screen, talking and teaching, allows your audience to get to Know, Like and Trust you exponentially faster.”


Sue DunlevieSue Dunlevie

Sue helps bloggers make consistent, reliable income online so they can work at home, be their own boss, and spend more time doing what they love. She has personally coached 327+ bloggers over the last 5+ years on her step-by-step plan for success.

“In 2018, it’s still the same as it’s always been – have a professional profile and post great content.

Also, reshare other people’s content and make sure your content is captivating and shareable, with all the right size images.

And engage with your followers, with influencers in your niche and follow the people who follow you.”

 

Ted RubinTed Rubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Photofy CMO/Advisor, MC/Host Brand Innovators Summits, and Co-Founder Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.

“Get started right away, and don’t wait to develop a full-blown strategy. It takes time to build a following and the sooner you get started to better. If you want to continue to reach your market in this social media age, the marketing focus needs to be on building relationships, and metrics need to expand beyond ROI (Return on Investment) to include ROR: Return on Relationship™.

If you are not engaging in your field of expertise on Twitter someone else is, so the first issue is that you are missing that opportunity and handing it to others. Second… if you are not talking about your business, your customers and prospects probably are, and you are not there to participate, engage, interact and most important for your business… listen and lead.”


Srish AgrawalSrish Agrawal

Srish is a Branding Consultant, Internet Marketing Expert, Angel Investor, Speaker, Founder & CEO – A1 Future Technologies. Started in 1997 with A1 Future Technologies, over the years he has founded Logo Design Team – Now one of the Top 5 Logo design companies in the world, Animated Video, Infographic Design Team, UI/UX Design Team and the latest on the block being Testofy – Online Digital Assessment Platform.

“I would ask you to tell a story, rather than merely trying to sell. We have reached that point in the digital era where people seldom get the opportunity to get spoken to.

At this juncture, if a brand understands what they need, and offers them a solution, then the customers would look up to it, for a long time.

Alongside placing their trust in the brand, they will also become an evangelist and speak for it as well.

The art of storytelling must be a wholesome combination of

  • Pointing at the consumer problems (& make them think)
  • Discussing the details without overdoing them (win their agreement and not their frowns)
  • Starting with the pitching of solution (that germinates their trust on your brand)

These stories will attract engagement, followers, and business as well.”


Kevin GibbonsKevin Gibbons

Kevin is co-founder and CEO at BlueGlass, a specialist SEO and content marketing agency in London.

“Put the effort into engaging with your audience.

Reply to their comments, ask them questions, help to share their content.

It’s not all about promoting yourself – it’s like life in general, if you help people (without any expectation of getting something in return), they’re much more likely to help you…”


Liz JostesLiz Jostes

Liz Jostes is a marketer, social media strategist, and speaker who works with small business owners and solopreneurs to establish and grow their businesses online.

“Businesses of all sizes need to inject personality, customization, and attentiveness into their social media strategies. Long gone are the days of auto-posting tools and cross-posting, no active time spent on social media platforms engaging with other users, and not showing the human side of the brand and the people behind it.

All of the social media streams are crowded places now, so in order to establish and grow a devoted following on your social media channels, you need to approach your social strategy from the standpoint of you as a human connecting with other humans.”


Dorien MorinDorien Morin

Dorien is the founder of More In Media, a social media consultancy, specializing in online engagement. She is an international speaker, social media consultant, and coach.

 “The best strategy to increase your quality of social media followers is to be present online, to engage your audience and to be unique and authentic! Your strategy should include a daily presence on all platforms and not just to post, but to also answer questions, react to other people’s content and to engage with your audience. People want to follow and connect with people they know, like and trust so put yourself out there for people to get to know you!

Go live on Facebook and Instagram, tweet at people, get active in Facebook groups, post to LinkedIn. Share stories, anecdotes, videos, and pictures of topics you are passionate about as well as share valuable industry information to position yourself as the subject expert. Lastly, expect this process to be a marathon, not a sprint. Nearly no one builds an audience like this overnight!”


Lilach BullockLilach Bullock

Highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. She’s a hugely connected and highly influential entrepreneur. She is listed in Forbes as one of the top 20 women social media power influencers, named one of 10 top digital marketers by Brand24 and was crowned the Social Influencer of Europe by Oracle. She is listed as the number one Influencer in the UK by Career Experts and is a recipient of a Global Women Champions Award for her outstanding contribution and leadership in business.

“The best social media growth strategies haven’t changed that much in recent years; in order to grow consistently and organically, you need to, most importantly, be active and everything that that entails:

  1. Post something every day – preferably several times a day,
  2. Engage with users and followers every day,
  3. Join groups,
  4. Curate amazing content,
  5. Use more visual content like photos and videos, and finally,
  6. Be strategic – post at times of maximum impact, create content that will get you better results that are based on your own social media analytics, and continue to follow your analytics to be able to optimize your social media content and overall presence based on your results.”

Aaron AgiusAaron Agius

Aaron Agius is the Managing Director and Co-Founder of Louder.Online. With 14 years of marketing and web technology, he has personally built a team of highly intelligent industry experts that understand the complexities of campaigns and can communicate clearly with clients.

“First, I’d ask why you’re trying to increase your social media followers in 2018. It sounds simplistic, but more followers isn’t necessarily better if you don’t have a plan for engaging them and converting them into customers. Why go through the trouble if the only thing you get out of increasing your social media promotional efforts is a higher follower count that makes you feel better about yourself, but doesn’t actually do anything for your bottom line?

If you’re serious about social media because it’s proven an effective sales tool for you in the past, or because you see the potential to develop a community space in your niche, then the best tip I have is to make sure you’re providing value in every interaction and every piece of content you create. Note that I mean real value. Longer isn’t necessarily better, and asking questions isn’t valuable if no one’s listening. Ask yourself critically whether you’re providing genuine value. Any increase in followers you’re able to achieve will be a by-product of the impact you have on people and the value you bring to their lives.”


Stephanie SchwabStephanie Schwab

Stephanie has over 20 years’ experience in digital media, with the last 13 focused on social media. She is also a popular and highly-rated university instructor on digital marketing.

“People choose who they want to follow very visually these days, especially on Instagram. We’re working to make all of our clients’ Instagram accounts more stylized, using mood boards and color palettes to coordinate the images we post. A beautiful, consistent Instagram presence welcomes new followers from the first glance at their profile.

On other platforms, make an equally good impression when people visit your profile: make sure your header images are up-to-date, your bios are complete and of value to visitors, and you’re using all of the features available to your account, such as Featured Boards on Pinterest. People make very quick decisions about whether to click the Follow (or Like) button, so make it easy for them by giving them all of your info upfront.”


Gary C. BizzoGary C. Bizzo

Gary is the CEO of Bizzo Management Group Inc. London-based Richtopia said he was on the List of the Philanthropists & Social Entrepreneurs Top 200 of 2017 as one of the Most Influential Leaders in the World. He is an experienced CEO and the Adjunct Professor of Social Media Marketing, School of Business, New York Institute of Technology (Vancouver Campus).

“The best strategy for me to recommend is one that is relevant to your industry and has genuine content from you. Each platform, LinkedIn, FB, etc have their own target demographic so it is best to focus on the one closest to your demographics so you can optimize the time spent developing your following. Too many people waste time and money on social media platforms that have no relevance to their product or service.

It’s important to determine if your social media efforts are geared towards selling your product or service or are focused on creating brand awareness. Personally, my social media introduces me to followers and allows me to be part of their daily routine. At some point, I will get an interview, ask to be on consumer forums, field business opportunities or a speaking engagement. I rarely get or ask for direct sales from social media. This allows me to be more genuine with my people”


Adam HoulahanAdam Houlahan

Adam Houlahan is an International Keynote Speaker specializing in Social Media for business, and CEO of the highly successful boutique agency, Web Traffic That Works.

“We are in the age of connection in 2018, people want to connect with people they find inspiring or who regularly share information that is helpful to them in some way either personally or in their business journey.

The best way to increase your social media followers is to show up regularly on your platform of choice, share your best knowledge freely and engage with your followers in a meaningful way. When new people find your profile and see you provide great value and are engaged they will naturally want to follow and connect with you.”


Gene ArmstrongGene Armstrong

Gene Armstrong is a web developer and the founder of Big Apple Media, a web design and online marketing digital agency. For the last 18 years, he’s been helping small businesses and organizations redesign and fine-tune their websites to help them succeed and stay competitive.

“One of the most important things you can do to grow your social media is by paying attention to your data. Take a look at your content and see what is getting the most shares. Study your analytics and figure out what social networks are bringing in the most traffic.

If you can’t measure, you can’t improve. By looking at the numbers, you’ll be able to see what social networks yield the best results so you know what you should focus on.”


Keith KellerKeith Keller

Keith Keller is well known internationally as “The Twitter Video Marketing Specialist” and he is a popular speaker on the subject. He has appeared on numerous radio shows, teleseminars and webinars across the US & Canada, UK & Europe, as well as Australasia.

“The best way to have friends is to be one! I have a simple 3 step plan for this:

1. FOLLOW FIRST

2. FOLLOW BACK

3. FOLLOW UP”


Katyan RoachKatyan Roach

Katyan is a Social Media Coach and creates targeted social media campaigns for small and medium-sized businesses. She is also a Social Media Manager and is passionate about helping new entrepreneurs reach their full potential.

 “I’d say focus on collaborations.

Build relationships with others in your field and come together to offer maximum value to a shared audience.

This is an excellent way to your visibility and as such your followers.”


Ali MirzaAli Mirza

Ali Mirza is the CEO and founder of iSocialYou, a digital marketing agency based in Dallas, TX. In the last 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several mega brands, SMBs, startups and agencies. At iSocialYou, he helps brands with two important aspects of digital marketing (1) How to build the RIGHT type of audience (2) How to generate leads & revenue using Facebook Ads and creative digital strategies.

“Social Media channels have evolved a lot and old strategies for growth don’t work anymore. Also, there is no “one size fits all” growth strategy for all channels. Here is what I would recommend for channel-specific growth:

Facebook: Facebook is pay to play platform so get creative at running awareness Ads to attract the right type of fans.

Instagram: Influencer shoutouts work great. Find relevant influencers in your niche and ask them for shoutouts.

LinkedIn: LinkedIn is the new Facebook. It’s not a resume and job site anymore. If you post daily content and engage with your audience, you can still grow organically.

Twitter: Twitter has changed rules on automation so a lot of tools that worked in the past are not safe anymore. Use Twitter ads to attract the right type of followers.”


 Beth G Sanders Beth G Sanders

Beth is the author of “Online Success: 7 Steps to a Powerful Internet Presence”. She is a Speaker, Social media and online marketing strategist, WordPress consultant, writer, editor. She helps nonprofits, small businesses and entrepreneurs share their mission, reach their audience and tell their story online.

“1) Post interesting and helpful content targeted toward your audience

2) Know and understand your audience and solve their problems

3) Engage and build relationships with your followers and those you follow in return

4) Use relevant hashtags

5) Use automation sparingly. It’s a reality for most of us, as we don’t have time to stay on social media all day long. But don’t “hit and run” by just posting and never engaging. Respect your followers and cultivate real relationships.

6) Remember that relationships build trust, and trust facilitates buying

7) Don’t try to game the system — the follow/unfollow games some users play only irritates others. Anyone with a sizable following in 2018 knows when they are unfollowed. This annoys me and when a business does it, I’m less likely to engage and follow, and will probably never buy.

Just do it the right way with quality content and the real people will be  interested in what you have to say.”


Tom AugenthalerTom Augenthaler

Tom Augenthaler is an influencer marketing consultant with 10 years of expertise in designing and leading programs for B2C and B2B businesses specifically: Strategy, Influencer Identification, Influencer Relations and Demand Gen. His strength is teaching sustainable influencer programs that build brand equity and [real] ROI.

“Influencer marketing is one the best ways to attract followers and build your own audience for 2018 and beyond. With all of the competing voices out there, its one of the best ways to cut through the noise and get to your ideal audience. Even better, you don’t need a lot of influencers to do it, you just need to find and select the right ones.

These are the influencers who have an audience you want to reach. Once you do, begin cultivating relationships with them. You do this by giving value before you ask for it in return. When you do ask, they’ll be happy to help you. So be sure to cultivate relationships with influencers because you’ll be able to work with them over and over again.”


Jacob CassJacob Cass

Jacob is the founder of JUST Creative which is his design studio and graphic design blog. He specializes in logo design, branding, web design and offers design services to businesses of all sizes around the world, ultimately improving their bottom line by crafting creative solutions to their business problems.

“Exit-Intent PopUps – When a user is leaving my website, I have a lead-gen popup that gets them to subscribe to my newsletter.

After subscribing a Facebook like button appears for them to click.

This gets good results!”


Vladimir GendelmanVladimir Gendelman

Vladimir Gendelman is the Founder and CEO of Company Folders, Inc., winner of multiple awards, including making Inc.’s list of 5,000 fastest growing private companies in America three consecutive years and running. He’s a thought leader in print design and social media, publishing numerous articles in major publications, including Forbes and Time.

“Your strategy to increase social media followers should employ the following methods:

• Launch a campaign with a specific call to action

• Create a paid promotion targeting lookalike audiences. A lookalike audience is a group of people who could like your page because they have similar interests to those who already do like your page.

• Use content marketing to share educational resources for your audience. This helps boost engagement when your audience shares your content with others and thus, increases followers.

• Create an overall paid promotion, keeping in mind this will be less than 10% organic visibility to followers”


Andrea LoubierAndrea Loubier

Andrea is the CEO at Mailbird and also a Contributor at Forbes. She is a contributor to the Asian Entrepreneur. She’s been featured and interviewed on Bloomberg TV and BBC, with a special focus on her leadership with Mailbird and experience as a female entrepreneur running a tech startup from Bali, Indonesia.

“Make sure you invest enough time in creating and implementing a separate strategy for each channel.

Measure and analyze your results and iterate.

Experiment around what works best for each channel.

Research what social channel makes sense for you to reach out to your target audience. Not every channel is applicable for every company.”


Jason AcidreJason Acidre

Jason is the co-founder and CEO at Xight Interactive. He is an Entrepreneur, Speaker, Digital Marketing Strategist, Former Pro-Counterstrike Gamer, and Author of Kaiserthesage.

“Focus on consistently creating highly shareable content – and promote them through outreach and paid social ads. Content formats that work really well when it comes to social sharing are visual content, videos, and long-form guides.

The more people you reach through your posts, the more you get your brand out there (and attract more potential followers). In Facebook marketing, you can easily invite people who are engaging with your materials to follow your page.”

 

Tom LyonsTom Lyons

Tom Lyons is the Founder of Lyons International, a company dedicated to providing virtual reality experiences for the real estate development industry. He’s currently working on new Virtual Reality projects to bring this immersive technology to more companies and customers.

“Our team will be using Retargeted ads from one channel to another, Using our ever green blog posts and using that content in video format to engage users more.”


Marcus MillerMarcus Miller

Marcus is the Digital Strategist at bowlerhat.co.uk. He’s been working in the industry for nearly 20 years and wears many hats as a highly technical developer and SEO, and even has a fancy computer science degree to prove it. He encourages continuous, ceaseless improvement and his predictions of trends are always spookily correct.

 “It really can depend on the business but the bedrock of most good social strategies is a solid content marketing strategy.

Create great content and then share it with your channels”


Temi OdurindeTemi Odurinde

After completing a Master’s degree in Sustainable Development Advocacy at Bulmer Foundation / Worcester University in July 2015, Temi founded Hope Spring Water with help from his friend. Temi will like to see Hope Spring contribute in a modest way towards achieving some of the WASH (water sanitation & hygiene) elements of the Sustainable Development Goals (SGDs) in his country of origin, Nigeria.

“Some of the best strategies for increasing your social media followers, that has worked very well for me, and some of the sites I look after follows:

Twitter – Participating in events or activities focused on a local issue, or your niche always get regular genuine followers. You should also post new tweets with great pictures regularly. Just retweeting other people’s tweets does not work very well.

Facebook – The users of this platform are not as discerning as Twitter users. Lots of new posts with great pictures will get you a lot of followers on Facebook. It has worked very well for Hope Spring water FB page.

Instagram: On this platform you have to post a lot of pictures with loads of hashtags with each picture. The more pictures and hashtags, the more followers you will get.

Participating in groups, where you each bring other group members social media page to the attention of your audiences is also a great way to grow your social media followers.”


Nirav DaveNirav Dave

Capsicum Mediaworks is the brainchild of Nirav Dave. After completing Masters degree in Graphic Designing from University of the Arts, London, Nirav honed his creative skills with established companies like Cinemax in India and Get Me In and Ticketmaster in the UK. Then, inspiration struck and led Nirav to move to Mumbai and start his own, unique web design agency by the name of Capsicum Mediaworks.

“One of the best ways to increase Social Media followers is to create engaging content. Infographics, data and statistics enriched content, list posts are some of the best types of content that get a lot of social shares. And this, in turn, can help improve brand visibility leading to more followers on varied social channels.

Another technique that I make use of is posting frequently and at a consistent time, this helps enhance user engagement. Also, I make sure to use the correct hashtags (#SocialMedia), as most readers use them when searching for content on social platforms, thus helping me further improve my social reach.”


Sylviane NuccioSylviane Nuccio

Sylviane is the Founder, CEO, Writer, Editor, and Publisher of SylvianeNuccio.com. She is an expert coach and content strategist. She uses her blog as a helping tool for those who need coaching and writing advice.

“I am focusing on Facebook, because that’s where my clientele can best be found since I work with individuals and not businesses.

My favorite strategy is to join groups where my target market hangs out and interact with them and eventually invite them to be added as friends.

I have created a friend’s list just for them. I also created a group lately that focuses solely on what I help women with.” 


Janice WaldJanice Wald

Janice is the creator of the Mostly Blogging blog. Mostly Blogging offers tips for bloggers and other content creators for engaging readers, improving content, and increasing page views.

“It is easy to blow up your social media following. This strategy has worked for me first on Twitter and more recently on Instagram. Find an influencer in your niche and follow their followers. Most will follow you back. The problem will be that not all will follow you back. This might throw your ratio out of alignment.

You want the number of people who follow you to be less than the number of people you follow. People like to follow a winner. That’s the bandwagon effect– what’s popular (in this case, who is popular) must be good. I used unfollow tools like Followers, Commun.iT, and Crowdfire to help keep my ratios in check.”


Allan PollettAllan Pollett

Since 1998, Allan has been a SEO and web marketing specialist. He is known as the “SEO Guru” having written several books about reputation management, social media and SEO related topics. Over the years, he has helped over a 1000 businesses get to the top of the organic search results.

“When ever people talk about building followers the first word that gets thrown around is “engage” or “engagement”. The idea is in order to build a following people must feel engaged. This is possibly the best means of building an audience but also is the most commonly misunderstood means. Engaging isn’t only about producing content that people will click or like, but it to true engagement.

This means reaching out to people, following them, asking them questions, addressing their content, liking what others write. Engagement means being active with the people who you want to follow you. When you show interest in others they will show interest in you. Remember it is “social” media.”


Barry SprostonBarry Sproston

Barry is an English traveler and expat who spends most of his time between Europe, Asia, and Australia. In addition to traveling, he has a passion for business as well as learning new things. He enjoys a minimalistic lifestyle and currently reads 52 books a year.

“Collaborating with others in a similar or relevant field to yours is one of the best ways to increase Social Media followers. Collaborating with other like-minded individuals or businesses will enable you to tap into their social media following and make sure your brand gets in front of the right audience.

Working with an authority figure in your niche (or even just a mention from them) can be worth its weight in gold. Word of mouth goes a long way both offline and online in 2018.”


Raelyn TanRaelyn Tan

Raelyn Tan is a blogging and digital marketing strategist at raelyntan.com. She helps bloggers and entrepreneurs grow their online audience and build successful blogs and businesses with actionable digital tips.

 “This depends on many factors – such as what your budget is and which platform it is.

It is important to note that the number of followers doesn’t really matter if there is no engagement.

For Facebook, I would recommend using paid ads to get followers fast – however, you have to ensure that the accumulated followers are in your target audience. A combination of videos and paid ads work well in 2018.”


Elaine RauElaine Rau

Elaine Rau is the founder of LadyBossBlogger.com. She is on a mission to change media’s landscape on how women are portrayed.

“Think of your social media platforms as a huge online networking party with different rooms. Social media is all about engagement, you must spend time interacting with people online, just as you would at a networking party. Posts can be automated, but human interaction cannot, which is the element that lots of people ironically leave out when it comes to business online.

Don’t be that person at the networking party that just talks about themselves, be the one that has conversations, gets to know other people and connects them to the resources they are looking for. People remember how you make them feel online AND in person, it’s the same, we are all humans! So if you’re particularly helpful, you’re going to stand out!”


Jeet BanerjeeJeet Banerjee

Jeet is a serial entrepreneur, digital marketing consultant, TEDx speaker, and author. Jeet launched his entrepreneurial career at the age of 17 when he launched JB Media Force. He grew that company to 20+ employees and ended up selling that business two years later for a profit. From there, he launched StatFuse.com.

“It’s all about creating value in the shortest period of time that you can. In 2018 more than ever before, it’s become more important than ever before to make a solid impression in a short period of time. This year is filled with more social networks than ever before leading to more distractions.

The window of opportunity to make an impression on potential followers is shorter than ever. The key is to create valuable content that will appeal to an audience relevant to yours. “


Leonard KimLeonard Kim

Leonard Kim’s TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes and Inc. Magazine. Leonard is recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Entrepreneur as a Top Personal Branding Expert. Adweek recognized him as one of their Socially Strong Entrepreneurs Every VC Should Be Following.

“The best strategy to increase your social media followers doesn’t change from year to year. It stays consistent throughout time. In order to generate social media followers, you need to do a multitude of things.

You need a trustworthy profile photo, a compelling cover image, a social media intro that combines your personality and your expertise, a bio that allows others to relate to you and content that goes above and beyond and displays your expertise mixed with a lot of personal stories. But this is just the foundation. You also need to start conversations with others, connect with their material and be proactive in building relationships.”


Maxwell IveyMaxwell Ivey

Maxwell is a blind entrepreneur sharing his inspirational story on theblindnlogger.net, hoping to motivate others to take action. He is also a coach and public speaker.

“You have to focus on building relationships. If you think of potential followers as friends you just haven’t met yet, then you will behave differently. You won’t start out by asking them to share a post or buy something from you. You will ask them how you can help them. You will read their posts and share their content. You will introduce them to your existing friends and encourage your current followers to introduce themselves to your new friend.

After a while, the follower will usually do the same. They will feel compelled to visit your site or check out some of your social media posts. They will share some of your content. They may even feature you in a round-up post, invite you to write a guest post, ask you to appear on their podcast, or invite you to participate in a virtual summit. You never know.

I’d like to give an example. When I was young people were more neighborly. If someone new moved into your community, you would take them some food or a plant. You would offer to help them move in or tell them where they could buy the best groceries. You might offer to watch their kids or run an errand. Then when you needed a favor you knew you could call them up and say hey I really need some help. So, stop thinking of your social media networks as faceless numbered followers and start thinking about them as new friends and neighbors who you can’t wait to meet.”


Minuca ElenaMinuca Elena

Minuca is a freelance writer specialized in creating expert roundups. Her posts provide quality content, bring huge traffic and get backlinks. She also helps bloggers connect with influencers.

“Lately, I focused a lot on Twitter. There are many ways to grow your followers but it’s important to make it in a genuine way so you get engagement as well. One of the problems that I noticed is that many people think that Twitter is dead. The truth is that Twitter is still a powerful platform but you have to return to the basics.

Using too many tools and automating everything is not good. Yes, you can use tools like HootSuite, AgoraPulse or Buffer to schedule posts, but make a habit of spending 20-30 minutes on Twitter daily interacting with your followers, thanking them for the for retweeting your content, tweeting spontaneously, sending gifs etc. By being genuine and authentic, I managed to gather over 10k followers on Twitter and this number grows everyday.”


Jo BarnesJo Barnes

Jo is a Globetrotting Entrepreneur. She is the creator of jobarnesonline.com, a valuable results based blog covering online money making and marketing tips, cool tools to make your business and life easier and HUGE doses of inspiration to help increase your motivation levels and ensure you’re taking ACTION!

“It’s hugely important when building a social media following that you grow an audience who loves your stuff! You want to connect, build rapport and have them watching, reading & consuming anything you publish. Over the last few years a lot has been said of stories & useful content never has that been truer than it is today.

People want to be educated, entertained & connected with at an emotional level. How can you connect?? One of the tools I’ll be using this year in a big way is FB Live. Nothing beats live interaction for connecting and getting to know your audience in a super personal way. But in all honesty, the tools you use to connect are just that – tools. If you consistently ask yourself the question, ‘how can I connect with my audience at a meaningful level’, how can I add value, be useful and create content they look forward to seeing?’ – you’ll be on your way!”


Maj WismannMaj Wismann

Maj is a couple’s therapist and clinical sexologist. She helps couples all over the world through her articles, her online courses and through the free e-books available on her site. She was the first couples’ therapist and sexologist to develop and sell online courses.

“Be present where you are. Rather a few social media channels where your target market is, and then be there and connect with them, rather than be all over and not being present. In my business it is Facebook and Instagram, and I love being in touch with my audience.

When you are present you will discover that you will connect with them in a new a deeper way that will lead you to for instance create content that fit them much better than what you are used to. Content that fits them 100% and content that will make them love you even more and recommend you again and again.”


Nisha PandeyNisha Pandey

Nisha Pandey is the founder of SeoTechyWorld.com and http://how2tricks.org/. Dynamic and outgoing, she has been sharing her vast knowledge through tech and SEO tips through her regular posts. She has evolved over the years to become a well-known name in the SEO and tech blogging environment. Follow her on Facebook and Twitter.

“The best strategy to increase your followers is to post and engage on your social media channels with ‘consistency’. It is just like in blogging or SEO or in almost any other online marketing platform.

Whatever your marketing plans, make sure you are consistent with the content you post and in your engagement levels with your followers. Users not only want fresh, interesting, and useful content they also love it when they feel connected with your business/brand/celebrity name.”


Krista DicksonKrista Dickson

Krista Dickson is the founder of blogbeautifully.com, a resource hub for aspiring bloggers & entrepreneurs who want to make money on their own terms so they can work from home or travel the world. When she’s not working on her biz, you’ll most likely find her devouring books, sipping ciders by the pool, or practicing yoga.

“The biggest thing I suggest focusing on is authenticity. Truly, just being yourself and letting your freak flag fly is what’s going to attract tons of people to your blog & biz — and not only that, but they’ll be the right kind of people. People who love you, love what you do, and can’t wait to work with you and buy everything you’re selling!

Don’t be afraid to get a bit vulnerable on social media. The “perfect life” facade is dying away, and most people are looking to make connections with real-life people, not millionaires who ride around on yachts and drive Bentleys. Show up on social media every day, come as you are, and share meaningful, authentic content that helps your audience grow and succeed.”


Angie GenslerAngie Gensler

Angie Gensler is passionate about teaching entrepreneurs how to build a blog with balance. Angie believes building a business should be fun – not an exhausting whirlwind of sleepless nights and unlimited cups of coffee. Instead, Angie teaches entrepreneurs how to build a business and life they love at their speed, on their time, with their rules.

“Focus your energy on one social network. If you want to grow an audience, you need to pick one social network and focus only on that one network.

The biggest mistake I see entrepreneurs make with social media is to attempt to build a following on every single channel. Naturally, it’s impossible to run your business and be active on every social channel. Most entrepreneurs invest in tools to automate it for them and completely remove the “social” aspect from social media.

Instead of automating lifeless activity to five channels, get fully engaged on one channel. Share helpful content multiple times a day. Follow your peers and ideal customers and engage with their content. Ask thought-provoking questions and respond back when someone comments. Focusing your time and attention on one channel will grow your audience much faster than spreading yourself thin over multiple channels.”


Jaideep KhandujaJaideep Khanduja

Jaideep Khanduja is the founder and CTO in Indianapolis, Indiana. A versatile writer on various technical and non-technical subjects, Jaideep feels that innovation, Communication, and Empowerment are the best tools to develop real leaders in Life.

“The best strategy to increase your Social Media followers in 2018 is to keep in mind What, Why, and Who in mind. What you intend to do? What is the purpose? And who is the audience you are targeting? Engagement will automatically start happening if you are clear about these facts. Then you will be always focused on creating meaningful posts that will start bringing in more tractions, engagements, and followers.

Also, depending on the social media, you need to design your posts accordingly. Like, a post without an image will have fewer chances of transactions than the posts having an image. The image obviously has to be relevant to the post. All size posts and images will not fit on all social media platforms.”


Jan KochJan Koch

Jan is a German entrepreneur and works with WordPress since 2011. From 2008 to 2011 he studied Business Informatics in a dual system and got his integrated degree with a grade of 1.9.

“I’d say it’s all about being consistent and engaging with your followers without being salesy. Just be yourself and share your story in content that feels natural to you. Whatever content you’re creating for social media can be repurposed and re-published in various forms.

E.g. you could write a status update that shares your story, have a designer create a couple of graphics for Instagram and Pinterest from it, maybe have an animator create a short video for Facebook and Youtube, or just republish bits and pieces on Twitter. I find it a good move from platforms like Facebook to penalize click-bait / comment-bait posts.

To me, this opens the door for having truly meaningful interactions with your audience and to build a relationship with your followers. That’s the beauty of having a small following. You can get to know your followers on a deep level. Good luck answering all the comments you’d get on an Instagram profile with 200k followers.”


Raul TiruRaul Tiru

Raul is the founder of GlobalOwls.com. He wanted to give free advice, but he also wanted to develop a platform where thousands of professionals could share their expertise with hundreds of charitable organizations across the globe and have a much bigger impact. Thus, GlobalOwls was born.

“Be social. Interact with people on Social Media. Comment, like, share. Don’t spam. be a huge asset to the community. For instance: At GlobalOwls we help nonprofits, marketers and designers. We need to be able to have great conversations with them on social. Others from the nonprofit, marketing and design community will see it and find us helpful and genuine.

People are obsessed with sending their messages because that’s what we did with television. On social we have the power to have one on one conversations which are much more meaningful and genuine. Be patient. It’s better to have 1000 real followers than to have 10.000 not so real followers.”

 

Britt MichaelianBritt Michaelian

Britt is the creator of the blog brittmichaelian.com. She has worn hats of author, business consultant, influencer marketing strategist, keynote speaker, social media correspondent, podcaster, producer, etc. over the years.

“One of the most important reasons for any brand or person to be on social media is to not only share great information that will build awareness around your brand (to hopefully sell more products or services), but to inspire others to live a better life.

It doesn’t matter what category your business is in, people will follow you if you make them smile.

So, if you want to build your following on social media, give people a fantastic reason to follow you, which means sharing information, inspiration, and engagement that lifts people up.”


Mohd. ImranMohd. Imran

Imran is the Founder & CEO, BIZBoost Inc. His brainchild, Twitter SaaS product, is coming up on btwee.ps soon, as a tech brand of choice for Twitter Audience growth automation

“At BIZBoost, We have an in-house rule of simplicity, that is “Give & Get.” It comes down to the basics of “Creating & Contributing Mutual Value” within a community who gets you. But first, you got to build a community. Observe, Analyze, & Come up through a dimension of diversity. Relationships first, human to human.

That’s the only Long Term Key Performance Indicator of a brand/company’s Social Influence, Authenticity, Authority, & Buzz Worthy Impact. Target Audiences with Efficiency, take time to research & study the Social Psychology, & Apply the Neuropsychology within your Social Media actions in Total Symphony, with Precision, Discipline & Peace of Mind.”


Ryan ScollonRyan Scollon

Ryan is the SEO & PPC Consultant at bowlerhat.co.uk. He’s a Google Partner, which means he understands Google more than he even knows himself. Playing video games and cruising around in fast cars are his favorite pastimes.

“Don’t post out for the sake of it! This is especially true for Twitter. When I check my twitter feed, all I really want to see is all of the good and relevant posts, so I often find myself unfollowing people that are constantly filling my feed with junk.

And while I do notice an increase in followers when I post, it’s usually due to my post being of good quality.”


Alexandria MorrisonAlexandria Morrison

Alex is a Sales Funnel expert & Marketing VA. She is passionate about helping other online, service-based entrepreneurs achieve success in their own businesses, through the strategic creation of content and systems. She is a Mother of two young boys and has built a successful business that allows her to spend time with her children and pursue her own interests. She is based in Halifax, Nova Scotia and is the Founder of Malamax Content Marketing.

“Obviously, you need a comprehensive marketing strategy which includes a social media strategy, but my belief is that in today’s market, the absolute most important thing is providing value to your audience. Whatever the strategy is, it’s got to start with creating and providing valuable content to your audience. If people don’t want or need what you’re putting out, no strategy will work.

When you think about your own social habits, it makes a lot of sense. You’re scrolling through the newsfeed on your social platform of choice – what type of content is powerful enough to make you stop and click? Unless it’s something ultra-relevant and valuable to your specific needs, you won’t even notice it. If you want to get noticed on social media today, you need to invest the time to figure out who your ideal audience is, and what they want from you.”


Sherri-Lee WoycikSherri-Lee Woycik

Sherri-Lee Woycik is a Facebook Marketing and Ads Expert who helps entrepreneurs grow their authority, emails lists, and businesses with Facebook marketing and ads. Sherri-Lee has a certificate in Advanced Social Media from The University of San Francisco online, was nominated for the BC Small Business Awards in 2014, and was named one of the Top 10 Facebook Influencers by Report Garden in 2017.

“Social Media is not optional anymore. So, since you are going to do it, it’s important that you have a plan and strategy for what you do. You can’t afford for it to take all of your time but you want it to be results-oriented, so you get more clients and customers without having it take all day or costing you lots of money because you have your business to run. So, to get the most bang for your buck and to increase your following in 2018 do the following 5 things consistently:

1) Focus on the channel your audience hangs out on

2) Post daily with content that solves your audience’s biggest problem

3) Track which posts get your best engagement, do more of that and less of the ones that fall flat

4) Always reply to anyone who comments on any posts you make

5) Rinse and Repeat. Consistency is the key to success and don’t give up!”


Maria JohnsenMaria Johnsen

Maria is a multilingual SEO, PPC and social media marketing expert. In 2016 she was ranked #6 digital marketing influencer in the world by Onalytica company who runs Influencer Relationship Management (IRM) solution in the UK and U.S.A.

“Be real, provide content that matters to your audience, be emphatic and passionate about what you do and avoid direct selling unless you have a special offer in a special occasion.

Social media is all about sharing and expressing your thoughts and ideas. Share interesting content and talk about trendy topics in your niche.”


Jan OrsulaJan Orsula

Jan is a qualified online marketing blogger and Social media coach. He’s on a mission to help aspiring entrepreneurs to stand out from competition, grow a laser-targeted email list and to make boring social media channels sparkle. Grab his checklist associated with free e-mail course teaching you the exact steps he followed to achieve over 200k Instagram followers.

It really depends on the social network you want to grow. The best strategy on Pinterest is completely different than on Twitter or Instagram. The first step should be to decide which social media platform is the right one for you and your business.

The biggest mistake people are making is trying to grow every single social media platform at once. Try one or two, find out if there’s your audience, learn how to attract them, master it, automate it and then move to the other platform.

But sure, there are strategies that work for every social platform and it’s crucial for your success to follow them.

  1. Be authentic
  2. Be helpful
  3. Talk to your target market! (This is especially important. Don’t try to serve everyone, you’ll serve no one.)
  4. Structure your content (publish updates, polls, surveys, ask questions, host contests, etc..)
  5. Be consistent!!! (Create a content calendar, schedule the updates in advance and stick to it!)

 

So there you are, 50 experts, with 51 effective strategies to apply. So go on and apply these strategies to your Social Media accounts and see the follower count grow and multiply in a healthy and organic manner. Do share your Social Media strategies in the comments.

 

 

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