50+ Experts reveal how to Make your Brand’s Social Media Impactful

Are you hungry? Order your food online. Feeling nauseated? Get yourself checked online. Need a spa-day at home? Order your salon time online. You can even get your ophthalmologist to come to your doorsteps. Thanks to the Internet!

Dear readers, the world today, is heading towards a fiercer technological revolution. With the digital world expanding beyond estimation, career opportunities have become more than just office jobs. Soon, there will be a time when there will be absolutely nothing that the Internet will fail to provide you. But it is a shocking revelation that millions of online stores are trying to enforce their brand names without even acknowledging the marketing strategies. Amidst millions of newly formed brands, you don’t want to just beat around the bush and get nowhere. There happens to be a number of cognitive factors that you need to keep in mind while attending your online business.

For more clarity, we asked our star bloggers, What is the 1 thing every brand should do to make their Social Media impactful?”

Stay tuned till the end and find out the best ways to make your brand’s social media presence impactful.

Ted RubinTed Rubin

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, Photofy CMO/Advisor, MC/Host Brand Innovators Summits, and Co-Founder Prevailing Path. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.

“In today’s market, REAL trumps PERFECT because real is what creates TRUST … and trust is what makes WOM recommendations work. Consumers who trust your brand are much more likely to become Brand Advocates, knowing you will consistently deliver on your product and service promises. In fact, 76% of consumers recommended companies they trust to a friend or colleague (source: Edelman).

One key way to gain consumers’ trust is to build authentic relationships with them. Give consumers ongoing chances to interact with you and your brand, so they can see that you always tell the truth. Don’t waste your valuable marketing time making things up because your consumers will sense that you are not telling the truth. Do your products and services have all perfect recommendations, as your brand claims?

Maybe – but unlikely. 100% on-time delivery? Maybe – but unlikely.

Of course, you don’t need to announce your errors or be proud of performance inconsistencies, but if consumers bring them up publicly, consider NOT filtering those conversations out of the media. Speak directly to any issues consumers have with your brand, and let your problem-solving conversations be public. These authentic conversations are the ones that build ongoing relationships – the ones that create Brand Advocates.

In my opinion, our new marketers’ motto should be “LESS fabrication, MORE facilitation.” In other words, don’t waste resources whitewashing your brand. Put your resources instead into giving Advocates the tools to tell their truth about your brand… because that is what consumers trust and what they trust, they will buy. “LESS fabrication, MORE facilitation” = a boost to your ROR (Return on Relationship). True authenticity is one major thing that can set your brand apart from the rest of today’s highly competitive market. Relationships are like muscle tissue… the more they are engaged, the stronger and more valuable they become.”


Mike AlltonMike Allton

Mike Allton leads The Social Media Hat blog. He is a leading Blogging and Social Media Consultant. Mike has developed a reputation for being an excellent teacher and particularly enjoys showing businesses how Content Marketing, the combination of blog content, social media and SEO, can lead to increased website traffic, generation of more leads, and conversion of more sales.

“Focus on relationships. While many brands try to make social channels about numbers – get more followers, then drive more fans to a website, and convert more fans into paying customers – I prefer to play the long game. My goal is to create real, meaningful relationships with individual stakeholders and influencers.

I spend time every day working with influencers and looking for ways to help them just as I would for any friend or neighbor. In return, they’re more than eager to help me out in any number of ways. We have real conversations together and are able to use social media in very genuine ways.”


Sue DunlevieSue Dunlevie

Sue helps bloggers make consistent, reliable income online so they can work at home, be their own boss, and spend more time doing what they love. She has personally coached 327+ bloggers over the last 5+ years on her step-by-step plan for success.

 

“Build your community so you can get their reactions to your potential upcoming events and/or future offers.”


Codrut TurcanuCodrut Turcanu

Codrut helps bloggers, influencers, and experts grow larger by helping them with Social Media, Content Marketing, SEO, and Blogging.

“Get active where their target audience is. Daily. Post new original content, share new content. Engage with your users and potential clients. Team up with bloggers, experts, and influencers in your niche or industry.

So the #1 strategy to have an impact on social media, long-term is to get active.

There’s no other SECRET than this! Try it and you’ll thank me for it later.”


Dorien Morin-van DamDorien Morin-van Dam

Dorien is the founder of More In Media, a social media consultancy, specializing in online engagement. She is an international speaker, social media consultant, and coach.

“Every single brand; small to large, should create a written social media strategic plan to make their social media impactful. This strategic plan should include several general social media goals, results of an internal social media audit, including an audit of their website, a competitors analysis, content calendar ideas and end with 3, 6 and 12-month goals & objectives.

‘You can’t measure what you don’t know. Know where you are now, in order to measure impact in 3, 6 and 12 months.’

With this written plan in hand, the brand can execute campaigns, try different tactics and keep measuring results and adjust as they go! Doing this one thing first will make a huge impact on the overall effectiveness of any brand’s social media marketing efforts.”


Dennis YuDennis Yu

Dennis is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries. He’s a regular contributor to Adweek’s SocialTimes column and is published in Social Media Examiner, Social Media Club, Tweak Your Biz, B2C, SocialFresh, and Heyo.

“That’s like asking what’s the right medicine for a sick patient. Well, depends on what the particular ailment is, since everyone coming into the hospital of social media has a different ailment.

The most useful, practical answer is to build a 3×3 grid, something almost nobody is aware of, but everyone needs to do, no matter their industry or how small they are.

A 3×3 grid lets your structure your BEST content into a 3 part #AEC funnel– for awareness, engagement, and conversion. The idea of having your “greatest hits” is to have evergreen content that will keep performing for you. We have posts that are 3 years old on Facebook which are still driving sales for us.

You know how in SEO you have some posts that might be years old, but still rank well and drive you a ton of business? Why wouldn’t it be the same thing on Facebook?

Without your 3×3 grid, you’ll be forced to keep making new content every single day, then having to throw it away and start over. What a huge waste of time!

Of course, if you have a 3×3 grid, you have to be willing to spend a dollar a day to drive traffic to it. It’s a paid game now and remarketing is the most powerful part of ads.

Thus, your content strategy MUST have a paid component if you wish to drive reach, sales, or other forms of impact.”


Julia Claire CampbellJulia Claire Campbell

Julia is passionate about nonprofit digital storytelling & social media. She is also a nonprofit consultant and speaker.

“I firmly believe that authenticity on social media is absolutely key to building a movement, increasing impact, and making connections. The best way to humanize your brand and showcase your impact is through storytelling. You need a system to collect, craft, and share stories that relate to your brand and your organization, on a regular basis. Storytelling content can include mission moments, behind-the-scenes, photo collages, live stream broadcasts, tweet chats, and more.

With the crowded and noisy social media landscape changing too rapidly, and with our attention spans getting shorter every day, telling authentic stories on social media can make your brand stand out and help you attract your ideal customer. Storytelling on social media is also an effective tool to challenge cultural stereotypes, to connect with diverse audiences, and best of all, to inspire people to take action.”


Elaine RauElaine Rau

Elaine Rau is the founder of LadyBossBlogger.com. She is on a mission to change media’s landscape on how women are portrayed.

“Stop thinking about “direct ROI” from social media, that will come once you build your community. People don’t buy from people that promote their products and services all the time, they buy from those that add value to their lives whom they like. If your content gets them to think, or keeps them motivated, or connects them to resources they would have never found out about, you’re doing it right.

First, build your community, build trust, once you have their trust, that is when people will buy. Social media is the first step in getting people interested, the next step is getting them on your email list and THAT is when you start trying to sell to them. Using email marketing you can see what they react to and what they are interested in and market to them directly.”


Ron SelaRon Sela

Ron is a Digital Marketing Strategist and an award-winning blogger. He helps businesses and entrepreneurs dominate their online niche and increase their online influence.

“With so many platforms to choose from, it can be overwhelming just to know where to start with social media marketing. But you need to start because digital Darwinism isn’t waiting around. However, just diving in headfirst with a scattershot approach is highly unlikely to yield results.

The single, most important thing any brand can do to ensure their social media has maximum impact, is to devise a clear content strategy.

Without it, it’s going to be very hard to gain traction.

This requires a little bit of work upfront, but it will give your marketing campaign a foundation to build upon, and targets to aim for, allowing you to track and measure the success of your activities.

Some key aspects include:

Identifying your audience – research the current market, your competitors and their followers. Find your niche and draw up audience personas that detail just what problems your customers have, and how you are going to solve them.

Developing your brand voice – find the platform that works best for your company, image and goals. It may need to be adjusted from one platform to another, but ultimately your brand voice must be consistent, and more importantly, it must resonate with your audience.

Plan content creation and delivery – ensure your company can create the images, graphics and copy to keep each social media channel active on a regular basis. An editorial calendar will help keep on track and scheduling tools will make publishing easier.

Ultimately, with a strong strategy, a brand can harness the power of social media to forge stronger connections with their customers, which generates higher profits in the long-run.”


Leonard KimLeonard Kim

Leonard Kim’s TEDx Talk, Why You Should Let Your Fears Guide You, has been internationally recognized as one of the best TED Talks by Forbes and Inc. Magazine. Leonard is recognized by Forbes as a Top Marketing Influencer, Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Entrepreneur as a Top Personal Branding Expert. Adweek recognized him as one of their Socially Strong Entrepreneurs Every VC Should Be Following.

“To make your social media impactful, you need to build deep relationships with others.

It’s called SOCIAL media, not media.

That means your platform needs to be dedicated to being social and building relationships.”


Samantha KellySamantha Kelly

Samantha from Tweetinggoddess.com helps businesses to fully utilize Twitter. She has also found Womeninspirenetwork that aims to help women entrepreneurs.

“Engage Engage Engage. Don’t ignore anyone who follows you, always share your knowledge, assist others by sharing their content and show behind the scenes of what you are up to.

Be authentic and watch those followers come!

Twitter is a great way to build your own army of marketeers who will do your marketing for you.”


Keith KellerKeith Keller

Keith Keller is well known internationally as “The Twitter Video Marketing Specialist” and he is a popular speaker on the subject. He has appeared on numerous radio shows, teleseminars and webinars across the US & Canada, UK & Europe, as well as Australasia.

“BE AUTHENTIC! THAT IS SOCIAL MEDIA 101

Simply do what you can with what you have – Don’t try to be “ALL THINGS TO ALL PEOPLE”

Focus on what you loooooove and be the best version of yourself possible.

When time allows add some of the other platforms but, for now, really focus on one or two.”


Nisha PandeyNisha Pandey

Nisha Pandey is the founder of SeoTechyWorld.com and http://how2tricks.org/. Dynamic and outgoing, she has been sharing her vast knowledge through tech and SEO tips through her regular posts. She has evolved over the years to become a well-known name in the SEO and tech blogging environment. Follow her on Facebook and Twitter.

“Study your followers and target audience and create content that addresses their needs or is useful to them. 

That is the most important step a brand can take to make a bigger impact with their social media strategies. It shouldn’t always be about promoting your products or services.

It should be more about offering them content that interests them and benefits them.”


Gene ArmstrongGene Armstrong

Gene Armstrong is a web developer and the founder of Big Apple Media, a web design and online marketing digital agency. For the last 18 years, he’s been helping small businesses and organizations redesign and fine-tune their websites to help them succeed and stay competitive.

“One thing I would recommend is focusing on creating and publishing posts that stand out and make a visual impact.

This means embedding videos and infographics, creating visual quotes and including graphs, charts, and striking images. 

By creating visually stunning content you can improve its chances of making a bigger and hopefully longer lasting impact.”


Gary C. BizzoGary C. Bizzo

Gary is the CEO of Bizzo Management Group Inc. London-based Richtopia said he was on the List of the Philanthropists & Social Entrepreneurs Top 200 of 2017 as one of the Most Influential Leaders in the World. He is an experienced CEO and the Adjunct Professor of Social Media Marketing, School of Business, New York Institute of Technology (Vancouver Campus).

“We call it the emotional quotient. A brand needs to evoke a strong feeling from its social media content. It allows the follower to feel good, creates a call to action, makes them think about social issues and gives your brand an identity that they can remember.

Proctor and Gamble, the soap people have created unbelievable youtube ads that barely identify it’s brand but points out the use of its products throughout the videos. My marketing class students laugh when they see tear up after presenting them the videos in class.”


Jan OrsulaJan Orsula

Jan is a qualified online marketing blogger and Social media coach. He’s on a mission to help aspiring entrepreneurs to stand out from competition, grow a laser-targeted email list and to make boring social media channels sparkle.

“The most important thing is to get a consistent stream of highly targeted followers interested in what you have to say/offer.

I know, it’s easy to say but…

There’s one super effective strategy that works on every social media platform.

Since I started following this strategy – my social profiles started growing exponentially.

Let’s dive into it. It’s not a rocket science. It’s much easier than you think.

Step #1: Find 10 influencers in your topic

Step #2: Find people who follow those influencers (it’s very easy on Instagram, Twitter and even on Pinterest).

Step #3: Start engaging with them (write meaningful comments under their posts, like them, follow them, connect with them through direct messages). You’ll get on their radar, get their attention and build relationships with them. They are the right people for your business. They are already qualified because they showed interest in your topic by following those influencers.

Remember, it’s not about numbers. Most of the brands need only qualified people ready to engage with them and buy from them.

Quality beats quantity.

I’ve published a step by step guide teaching this and others strategies more in-depth on my blog.

And there’s one more thing you need to do to make sure your social media strategy works in the long run.

Consistency!

People tend to forget quickly. Create a content calendar, decide how often you’re going to post (at least one per day) and stick to the plan.”


Angie GenslerAngie Gensler

Angie Gensler is passionate about teaching entrepreneurs how to build a blog with balance. Angie believes building a business should be fun – not an exhausting whirlwind of sleepless nights and unlimited cups of coffee. Instead, Angie teaches entrepreneurs how to build a business and life they love at their speed, on their time, with their rules.

“To make social media more impactful, I think brands need to focus more on their audience and less on their products and services. So many brands use their social networks as a free method to announce company updates and product launches. Unfortunately, that strategy no longer works. People want meaningful connections and conversations on social media. Social media is a two-way communication platform, not a one-way broadcast channel.

One simple way to focus more on your audience is to ask questions. Not only will asking questions help you increase engagement through more likes and comments, but questions start a conversation with your audience, allowing you to get to know one another on a deeper level. Unfortunately, thinking of creative questions to ask can be very difficult and time-consuming, which is why I’ve compiled 65 social media questions that increase engagement.”


 Tom Augenthaler Tom Augenthaler

Tom Augenthaler is an influencer marketing consultant with 10 years of expertise in designing and leading programs for B2C and B2B businesses specifically: Strategy, Influencer Identification, Influencer Relations and Demand Gen. His strength is teaching sustainable influencer programs that build brand equity and [real] ROI.

“It’s important that brands get involved in conversations and not just try to sell their products.

Brands should make an effort to tell stories, highlight their customers and help them in any way they can.

In this way, they will be viewed as being a part of the conversation and not trying to dominate it.

They should unleash their employees so they can participate in social media and become employee advocates.”


Beth SandersBeth Sanders

Beth is the author of “Online Success: 7 Steps to a Powerful Internet Presence”. She is a Speaker, Social media and online marketing strategist, WordPress consultant, writer, editor. She helps nonprofits, small businesses and entrepreneurs share their mission, reach their audience and tell their story online.

“Remember that you are there to build relationships, and not to sell, sell, sell. Don’t be the boor at the cocktail party who thrusts his business card into your hand and pins you into the corner to hear his sales pitch.

The emphasis in social networking needs to be on the word social. You’re mixing and mingling with others, some of whom you’re interested in getting to know better.

Relationships aren’t built with a flurry of hashtagged posts sent from your favorite automation platform; they are built the same way online as offline. When we spend the time to discover our common interests, likes and dislikes, and pet peeves, we make real connections that lead to mutually-profitable relationships.”


Katyan RoachKatyan Roach

Katyan is a Social Media Coach and creates targeted social media campaigns for small and medium-sized businesses. She is also a Social Media Manager and is passionate about helping new entrepreneurs reach their full potential.

“Tell stories and craft an emotional connection to what you offer. 

Your product or services solve a problem so build stories around it. 

Also, show the ‘heart’ of your brand by getting involved in the social causes that you deeply believe in.”


Alexandria MorrisonAlexandria Morrison

Alex is a Sales Funnel expert & Marketing VA. She is passionate about helping other online, service-based entrepreneurs achieve success in their own businesses, through the strategic creation of content and systems. She is a Mother of two young boys and has built a successful business that allows her to spend time with her children and pursue her own interests. She is based in Halifax, Nova Scotia and is the Founder of Malamax Content Marketing.

“If you want to have an impact, you need to figure out how to connect with your audience on a deeper level. When you’re putting out blog posts or social media posts, always start with putting your customer first. What do they care about? What keeps them up at night? What type of stories can they relate to?

The number one rule is to make your content about your customer. Research and test different ideas based on your customer profile. Pay attention to the data, and it will how you what your ideal clients want from you. When you start to see trends, pay attention to them and start giving your customers more of the stuff they’re showing you they like.”


Brandi GoodBrandi Good

Brandi helps women entrepreneurs uncover their social media confidence by equipping them with the skills, tools, and resources to be effective and productive on social media. She is a trainer & certified coach with a focus on saving time & streamlining social media activities. She does this by helping you to develop and implement systems, processes, and technology that work with your budget, business, and work style!

“There is no 1 specific thing that brands can do as it will vary depending on the needs of your audience, but above all social media should be used to build connections by providing value. Value can take the form of so many things: inspirational quotes, funny videos, tutorials, informational blog articles, motivational podcasts, a space to connect with other audience members, access to resources, and more. They key is to understand your audience well enough to know exactly what is going to provide the most value, and in the format that they want.

This is why businesses get so frustrated with social media performance – an article comes out telling them that XYZ content is the key to success so they begin producing that content and it gets them nowhere because they haven’t taken the time to find out if that’s what their audience wants. Social media isn’t a quick win and there is no simple one-size-fits-all formula. Take the time to get to know your audience, do your market research, experiment with content formats and then listen to the feedback you’re getting to drive future value-providing content.”


Ingrid KiblerIngrid Kibler

Ingrid is working in-house with Trend Micro to elevate their global social media presence. Her passion is to help companies harness the power of social media for their business.

“Make it about your audience, not your brand.

How can your brand deliver to your audience what they want/need?

Bridge that gap and your brand’s social media will be impactful.”


Marcus MillerMarcus Miller

Marcus is the Digital Strategist at bowlerhat.co.uk. He’s been working in the industry for nearly 20 years and wears many hats as a highly technical developer and SEO, and even has a fancy computer science degree to prove it. He encourages continuous, ceaseless improvement and his predictions of trends are always spookily correct.

“Add value. 

Ensure there is a reason why the channels exist. 

This can be anything from entertainment to helping people achieve their goals – but have a clear mission and go after it.”


Mohd. ImranMohd. Imran

Imran is the Founder & CEO, BIZBoost Inc. His brainchild, Twitter SaaS product, is coming up on btwee.ps soon, as a tech brand of choice for Twitter Audience growth automation

“That question is pretty deep, underground, & stimulating! We believe if every brand could “Educate, Enlighten, Empower, & Entertain” their Audiences, every day, like a mantra, or as a “Daily ritual of Business Culture,” then their Social Media Presence will come ALIVE automagically! Not just that, PERKS INTENDED.

It’s about Serving a Definite Value Online, Give & Get, Create & Contribute Mutual Value for the Greater Good. It’s not about us, it’s about them. Personalize & Utilize Individual Social Media Platforms as Per their Core Purpose. If your audience, community, customers, or clients on social media consume your brand/product/services as “Experience,” that’s Social Media Evolution.

“Personalize” the Social Media Experience for your clients, community, customers, audiences, & the entire Social Media Sphere.”


Liz JostesLiz Jostes

Liz Jostes is a marketer, social media strategist, and speaker who works with small business owners and solopreneurs to establish and grow their businesses online.

“More photos, videos and overall personality is what will earn your business new social media strides. Take people “behind the curtain” of your work through your posts, stories, videos and photos. Share about what makes your brand what it is. Think about what types of content you like to see, as a user, on your favorite social media profiles.

Yes, you can still be promotional about your business and what you sell, but you also need to naturally attract and engage with users in ways that are both relevant to your business as well as relevant to your customers’ interests and needs”


Aaron AgiusAaron Agius

Aaron Agius is the Managing Director and Co-Founder of Louder.Online. With 14 years of marketing and web technology, he has personally built a team of highly intelligent industry experts that understand the complexities of campaigns and can communicate clearly with clients.

“Stop making it about you. Stop worrying about what you need to get out of it, or what kinds of increases you’re seeing in your vanity metrics. The number of followers you have doesn’t matter. What does matter is the effort you put into creating the content you share there.

If you pump out junk content because you think that’s what you’re supposed to do, you’ll never make an impact. You do that by understanding who your followers are and how to serve them up content that doesn’t just engage them, but that has some type of valuable impact on their lives.”


Stephanie ShwabStephanie Shwab

Stephanie has over 20 years’ experience in digital media, with the last 13 focused on social media. She is also a popular and highly-rated university instructor on digital marketing.

“To make your brand social media more impactful, be human. Brands that are stiff and corporate don’t resonate well in social media, so do everything you can to humanize your brand and make it accessible to your potential customers and clients. 

Be as transparent as you possibly can be, engage with your audience (vs. being an unresponsive “billboard” in your posts), share your behind-the-scenes content and news about your company, and show gratitude for your community: celebrate their wins along with your own company news. 

If you imagine your brand as a human and create content in their voice, it will ultimately have far more success than a standard corporate brand.”


Mordecai HoltzMordecai Holtz

Mordecai Holtz is the Chief Strategist and Co-Founder of Blue Thread Marketing. Blue Thread Marketing works with global brands to develop and implement successful digital marketing strategies.

“Storytelling!

It’s 2018, consumers want to experience and feel part of the process. Tell a good story don’t sell to people. Developing content or campaigns think about the story behind the brand. By being creative and engaging, the brand can craft content and message that is targeted to the audiences on each relevant channel.

This should help you craft ideas around content and message for your channels.”


Ali MirzaAli Mirza

Ali Mirza is the CEO and founder of iSocialYou, a digital marketing agency based in Dallas, TX. In the last 10 years, Ali has developed digital marketing solutions and growth hacking strategies for several mega brands, SMBs, startups and agencies. At iSocialYou, he helps brands with two important aspects of digital marketing (1) How to build the RIGHT type of audience (2) How to generate leads & revenue using Facebook Ads and creative digital strategies.

“Take a look at your social media channels and make sure they are not being used as just “sales channels”. People don’t go to social media to buy things. They use social media for education, entertainment, connection, and information. Before you sell your products online, you have to win their trust. You have to become a source of education and information for your audience. If they trust you, they will buy from you.

How do you do that? By teaching and helping your target audience. Remember teaching is the new marketing. Also, make sure people can clearly see your purpose through your social media content.”


Sherri-Lee WoycikSherri-Lee Woycik

Sherri-Lee Woycik is a Facebook Marketing and Ads Expert who helps entrepreneurs grow their authority, emails lists, and businesses with Facebook marketing and ads. Sherri-Lee has a certificate in Advanced Social Media from The University of San Francisco online, was nominated for the BC Small Business Awards in 2014, and was named one of the Top 10 Facebook Influencers by Report Garden in 2017.

“Talk less about themselves and focus more on connecting, relationship creating and solving problems. My focus is always to educate, entertain and inform my audience. They aren’t on social networks to be SOLD to, they are there to connect with their friends and family, make new friends, connect with new people, network and grow their businesses.

My job is to:

* help my audience achieve their goals by creating content that provides fun and entertainment, so my audience feels good to be with me and enjoys interacting with me

* Educate my audience on things that will help them grow their businesses

* Inform my audience on things that work, that they can use to help them achieve their goals

When I do that, my audience responds to me, connects with me and wants to do business with me because I make them feel empowered then they are with me on social media.”


 Kevin Gibbons Kevin Gibbons

Kevin is co-founder and CEO at BlueGlass, a specialist SEO and content marketing agency in London.

“Leverage personal profiles.

Organic reach for brands is dead, so unless you want to pay for it, try to build up profiles for people who can be thought leaders for your business.

Also be authentic, social media can be a highlight reel, rather than real life – but try to be yourself, rather a ‘brand’ and I’d like to think people will react more positively.”


Nirav DaveNirav Dave

Capsicum Mediaworks is the brainchild of Nirav Dave. After completing Masters degree in Graphic Designing from University of the Arts, London, Nirav honed his creative skills with established companies like Cinemax in India and Get Me In and Ticketmaster in the UK. Then, inspiration struck and led Nirav to move to Mumbai and start his own, unique web design agency by the name of Capsicum Mediaworks.

“The #1 thing every brand should do is create a consistent profile or page, across all social media platforms. Consistency is the key when it comes to making an impact in the social world. Plus, it makes you look professional and helps improve brand awareness. To begin with, it is important to make use of the right profile and cover photos. Here, it is important to note that the image sizes for varied social channels differ (Facebook profile picture is 170 X 170 pixels, whereas, Twitter profile photo is 400 X 400 pixels). So, ensure that the images you upload are optimized as per the requirements of the social platform.

The next step is to fill out each and every field with the required information about your brand/business – website link, short bio/description, phone number, etc. Lastly, post your best content that is engaging and it will help attract new readers, increasing the count of your social media followers.”


Allan PolletAllan Pollet

Since 1998, Allan has been an SEO and web marketing specialist. He is known as the “SEO Guru” having written several books about reputation management, social media, and SEO related topics. Over the years, he has helped over a 1000 businesses get to the top of the organic search results.

“When building your brand with social media you must remember that your brand must be part of the message. This means you must establish what your brand means and what your company is all about. All your social media must be about maintaining this theme. Even though the messaging can be split between business and social content both should never sway too far away from maintaining the overall theme of what the company does and what it stands for. If your company, for example, sells environmentally friendly products, then you need to show how your products are not only good but how they are good for the environment.

All non-business related messaging should still be themed towards concerns about the environment. This way you establish in your followers’ minds what your business is all about. Having messaging that goes outside of the main theme only causes confusion and will weaken your brand. So to use social media for greater impact for your brand, remember what your brand means for you and your audience.”


Jeet BanerjeeJeet Banerjee

Jeet is a serial entrepreneur, digital marketing consultant, TEDx speaker, and author. Jeet launched his entrepreneurial career at the age of 17 when he launched JB Media Force. He grew that company to 20+ employees and ended up selling that business two years later for a profit. From there, he launched StatFuse.com.

“Create a brand that has an authentic voice through social media. There are too many individuals and brands that are trying to ‘fake’ who they are through social media, but they don’t realize that followers can catch on.

Be authentic and real, you’ll have people that love you and people that you hate, but that’s okay. You want to build a loyal following that will be an advocate for your brand!”


Maddy OsmanMaddy Osman

Maddy Osman is an SEO content writer who helps connect companies with relevant search prospects.

“Instead of focusing on blatant self-promotion, aim to make your social newsfeeds feel like a comprehensive resource for those in your industry. It’s a lot easier to follow someone who’s focused on providing value, than someone who’s worried about how many impressions and clicks their sales promotions receive.

By focusing on giving, not getting, the resulting good karma will come back your way. It’s not a short-term plan for success, but no smart marketing strategy focuses on the short-term without considering long-term results.

It’s easiest to implement this strategy by first defining “social media themes” for each day of the week that you’re posting. For example, maybe on Monday you share a useful industry tip, with a branded image asset that aligns your company with what you’re saying—and gets people to stop scrolling for a moment. Then, on Tuesday, you can share something about a product or service you’re offering. Just make sure to follow that up on Wednesday with a useful article or something else that’s not directly related to sales!”


Krista DicksonKrista Dickson

Krista Dickson is the founder of blogbeautifully.com, a resource hub for aspiring bloggers & entrepreneurs who want to make money on their own terms so they can work from home or travel the world. When she’s not working on her biz, you’ll most likely find her devouring books, sipping ciders by the pool, or practicing yoga.

“Every brand needs to have a consistent message that they share across all social media platforms. You need to have a mission, a sense of purpose, a deeper “why” behind why you do what you do (besides the fact that it helps pay the bills) that your audience can connect with.

When you filter everything that you do as a business owner and brand through your “Why”, your social media content and presence will come across as part of a larger whole and you’ll be able to effortlessly attract new people to join your movement, champion your cause, and become a part of your business.”


Jan KochJan Koch

Jan is a German entrepreneur and works with WordPress since 2011. From 2008 to 2011 he studied Business Informatics in a dual system and got his integrated degree with a grade of 1.9.

“Every brand needs a strategy for their social media profiles so that they are consistent with their timings and all contents reflect the brand’s identity.

Without consistency, it’s really tough to become known as a brand and win the trust of followers.

That strategy obviously should include a paid advertising section, as the organic reach on social media is limited. One can turn to Dennis Yu’s $1-per-day strategy for Facebook Ads to get started.”


Britt MichaelianBritt Michaelian

Britt is the creator of the blog brittmichaelian.com. She has worn hats of author, business consultant, influencer marketing strategist, keynote speaker, social media correspondent, podcaster, producer, etc. over the years.

“The most important thing for every brand when it comes to social media is having a vision. This vision needs to incorporate brand core values, short and long-term goals and the strategy behind achieving those goals. We are no longer in the days where simply broadcasting a call to action or automating all posts will generate any results, in fact, if you do only those things, it is frowned upon by the average social media user.

So, have a vision. Know what you want out of social media. And make sure you are giving your audience the value and positive interaction they crave. If you do that, you will build a loyal following and grow your brand. Win-win.”


Ryan ScollonRyan Scollon

Ryan is the SEO & PPC Consultant at bowlerhat.co.uk. He’s a Google Partner, which means he understands Google more than he even knows himself. Playing video games and cruising around in fast cars are his favorite pastimes.

“The main thing to focus on is creating a real community. 

Trying to gain fake or low-quality followers will not help with the interaction of posts etc.

Having 20,000+ followers but only 2 likes on your post, it doesn’t quite add up. So focus on getting in front of real people, who have a real interest in what you do.”


Vladimir GendelmanVladimir Gendelman

Vladimir Gendelman is the Founder and CEO of Company Folders, Inc., winner of multiple awards, including making Inc.’s list of 5,000 fastest-growing private companies in America three consecutive years and running. He’s a thought leader in print design and social media, publishing numerous articles in major publications, including Forbes and Time.

“Creating a call to action is the most commonly missed opportunity on social media ads. Content marketing also is great by promoting educational resources such as tutorials, white papers, cheat sheets, etc. Providing this type of value to your audience will keep them coming back as they look for updates.

Lastly, it’s important to give great customer service through social media. Respond to queries, reviews and comments customers leave on your page in a timely fashion — even if they aren’t favorable. Your honest and authentic responses will show you care about your customers and increase your following.”


Andrea LoubierAndrea Loubier

Andrea is the CEO at Mailbird and also a Contributor at Forbes. She is a contributor to the Asian Entrepreneur. She’s been featured and interviewed on Bloomberg TV and BBC, with a special focus on her leadership with Mailbird and experience as a female entrepreneur running a tech startup from Bali, Indonesia.

 

“Community engagement and referral by providing value to your followers”

 


Srish AgrawalSrish Agrawal

Srish is a Branding Consultant, Internet Marketing Expert, Angel Investor, Speaker, Founder & CEO – A1 Future Technologies. Started in 1997 with A1 Future Technologies, over the years he has founded Logo Design Team – Now one of the Top 5 Logo design companies in the world, Animated Video, Infographic Design Team, UI/UX Design Team and the latest on the block being Testofy – Online Digital Assessment Platform.

“A majority of the entrepreneurs regard social media marketing based majorly on the organic influence, but as for my strategy is concerned, I pay for it. I am using social media quite frequently as a paid marketing channel. Paid ads on Facebook, LinkedIn, Twitter, Instagram & other websites pool in a lot of micro-targeted traffic to my brand’s websites.

This is one of the best social media marketing strategies that I believe works wonderfully for all brands who are investing in it. Apparently, Paid Promotions do have their drawbacks in some instances (unless you optimize your ads and landing pages and ensure that they are aligned with the purpose of your target buyer persona), but I think this is indeed one of the best moves that a business can take for amplifying its social reach.”


Temi OdurindeTemi Odurinde

After completing a Master’s degree in Sustainable Development Advocacy at Bulmer Foundation / Worcester University in July 2015, Temi founded Hope Spring Water with help from his friend. Temi will like to see Hope Spring contribute in a modest way towards achieving some of the WASH (water sanitation & hygiene) elements of the Sustainable Development Goals (SGDs) in his country of origin, Nigeria.

“One important thing a brand should do to make its social media impactful is to spend some time looking at the insights (stats), on all its social media accounts. Once a platform that is working for you is identified, efforts should be concentrated on that platform. That is one of the strategies we adopted at Charity eCards UK.

Brands, especially small brands, need to recognize the fact that having a presence on all social media platform is not always the best strategy. instead of having a mediocre presence on all platforms, why not concentrate your efforts on one or two platforms, where your audiences are? One of the largest pub chains in the UK, JD Wetherspoon recently told its 44,000 twitter followers that it is shutting down all its social media accounts.

One of the reasons the company gave was that managing thousands of social media accounts is too demanding. The company could have adopted the strategy suggested above: Identify one platform, focus its resources on that platform and kept its brand alive on that platform.”


Barry SprostonBarry Sproston

Barry is an English traveler and expat who spends most of his time between Europe, Asia, and Australia. In addition to traveling, he has a passion for business as well as learning new things. He enjoys a minimalistic lifestyle and currently reads 52 books a year.

“Focus on your niche! It’s easy to get sidetracked when the pressure is on to publish something new every day, or multiple times daily. However, straying too far from your niche or posting conflicting messages can cause confusion with your followers.

In some cases, it can even cause a backlash. Don’t be afraid to test the water but first think about what you are trying to achieve, on both Social media and in the bigger picture. If it doesn’t seem right, hold off publishing for a few hours or even days. If then it still doesn’t fit then don’t publish it.”


Jo BarnesJo Barnes

Jo is a Globetrotting Entrepreneur. She is the creator of jobarnesonline.com, a valuable results based blog covering online money making and marketing tips, cool tools to make your business and life easier and HUGE doses of inspiration to help increase your motivation levels and ensure you’re taking ACTION!

“Just get published.

Far too many brands focus on the small stuff and take too long to create and publish content.

Stop worrying about logos & colors etc, or whether you have your lipstick on. Just get out there and create & publish content.

These days people are far more interested in seeing the ‘real’ people behind a business, rather than a polished version of the same.

Be a problem solver and take consistent action to add the most value you can to your marketplace and your impact will take care of itself!”


Terry GreenTerry Green

In business since 1991, Terry is the Owner/President of BizEase Support Solutions, an online marketing support company that partners with professional speakers and coaches worldwide to help them get out, and stay out, of marketing overwhelm so they can start turning their time into money.

“Be yourself. People are drawn to people. People grow to know, like and trust other people. Not companies. You are the person behind, in, and in front of your company, so it just makes sense to be yourself rather than try to emulate those you “think” are successful and important. They aren’t you.

Being yourself is simply a matter of sharing YOUR brilliance and expertise, showing people who you are, what you (your brand) stand for, and not compromising on your beliefs and intentions just because someone else might not agree with, or like, them. Being who you really are on social media will attract those who resonate with you and are a good fit.

People can tell if you’re being fake or if you’re simply someone who follows and mimics others. Your brand is the sum total of who and what you are, not just your logo and the colors you use on your website. You are your brand, so make sure it represents who you truly are inside and out.


Jean Newman GlockJean Newman Glock

Jean is the Managing Director, Communications & Public Affairs for Signature Travel Network. In 2015,2016 and 2017, she was named the 7th most influential travel expert/influencer worldwide as determined by Klout.

“Be unique and authentic. Don’t copy the latest trend as every consumer will recognize what you are doing. No more photos of backward facing models in poppy fields reaching for the sun, or wine glasses reflecting a diorama.

Show your brand or if an influencer, show YOU. If video, live videos, unedited resonate 100 times more than scripted, edited ones with perfect fade-outs. Be messy, be real and honest. If you screw up, fess up. Your public will appreciate it and identify more closely with you and your brand. Perfection on social is so passe.”


Jaideep KhandujaJaideep Khanduja

Jaideep Khanduja is the founder and CTO in Indianapolis, Indiana. A versatile writer on various technical and non-technical subjects, Jaideep feels that innovation, Communication, and Empowerment are the best tools to develop real leaders in Life.

“Brands, in my opinion, have not understood well the power of these platforms. Most of them are not able to find the right direction. Even a few who are using it aggressively are not using it wisely.

Just posting anything and everything doesn’t suffice the purpose. I am sure, more than 90 percent of the brands that are using social media platforms have no technique or knowledge to measure the return for each of the post that goes from their account to a social media platform.

In addition, responsiveness is very important. Especially catching the negative vibes and addressing those immediately.”


Maj WismannMaj Wismann

Maj is a couple’s therapist and clinical sexologist. She helps couples all over the world through her articles, her online courses and through the free e-books available on her site. She was the first couples’ therapist and sexologist to develop and sell online courses.

“Go live because very few do that. And a lot of them do not do it properly. So there is a LOT to gain by going live and having a manus and have practiced what you will say and also ask your audience about so you make them involved in your live performance.

If you wanna be impactful on social media you really need to show up and make a great show. Lots of brands are being questioned these years because there is so much fake going on. So show up live and do it well, so your followers know that you are real!

Be you and be live :-)”


Maria JohnsenMaria Johnsen

Maria is a multilingual SEO, PPC and social media marketing expert. In 2016 she was ranked #6 digital marketing influencer in the world by Onalytica company who runs Influencer Relationship Management (IRM) solution in the UK and U.S.A.

 

“Impactful? Be honest and trustworthy in whatever you do or nobody believes in you. Avoid self-censorship.”

 


Enforcement of strong marketing strategies is the key to get one step ahead of the pack. You need to know the statistical analysis of the market to understand whether your online store is going to make a profitable business or just remain another venture that leads to nowhere. Comprehending the relevance of your business in the present market and understanding the needs of the target audience are other important factors which many buyers tend to forget. Since the digital world is still in the process of expansion, there are high chances of making your online venture a huge success. All you need to do is commit yourself to the cause of your business and take a detailed note of what has been stated. In no time, you will see your community growing. Investing your efforts now will guarantee a lifetime of prosperity.

Cheers!

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